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The Key Differences between Multifamily & Self-Storage Investing

The key differences between multifamily real estate and self-storage real estate as investment options.

First, multifamily real estate typically requires a larger upfront investment than self-storage real estate. This is because multifamily properties, such as apartment buildings or condominium complexes, tend to be larger and more complex than self-storage facilities. Additionally, multifamily properties often require more ongoing maintenance and management, which can add to the overall cost of ownership.

On the other hand, self-storage real estate tends to be less expensive to purchase and may require less ongoing maintenance and management. This is because self-storage facilities are typically smaller and more straightforward than multifamily properties, and customers are responsible for maintaining and managing their own storage units.

Another key difference between the two types of real estate is the demand for each. Demand for multifamily real estate is often tied to the overall health of the housing market, whereas demand for self-storage real estate can be more stable. For example, during an economic downturn, people may be more likely to downsize or move in with family, which could lead to a decrease in demand for multifamily properties. In contrast, people may still need to store their belongings even during difficult economic times, which could help to maintain demand for self-storage facilities.

Ultimately, both multifamily real estate and self-storage real estate can be profitable investments, but they each have their own unique risks and potential rewards. The decision about which type of real estate to invest in will depend on your individual financial goals and risk tolerance.

At JSJ, we provide options for both multifamily and self storage investors, Investment Opportunities available at


Jesse DiLillo, JSJ Sustainable Investments, LLC, Cardinal Capital Group, LLC. and all subsidiaries or affiliated brands under the JSJ Enterprises umbrella (hereinafter referred to as “Company”, the “Companies”, “Jesse DiLillo”, “We”, “Us” or “Our”) does not guarantee that you will achieve any specific health, personal relationships, financial or other results or earn any specific amount of income or reach any particular goal. The information provided is provided only on an informational basis and is only for your personal use. If you use such information, you do so at your own risk and are solely responsible for any decisions and actions that result from your decision to use such information.  We will never provide relationship, legal, investment, professional, tax or financial advice. There is no assumption of responsibility for any errors or omissions that may appear in any program materials or written information. 


We recommend that you always consult with your tax, legal and financial advisors before making any financial decisions.  Company does not give investment advice or recommendations.  Before making a financial decision, you are advised to consult with your tax, legal and financial advisors.

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